Holiday Parks in Cornwall

Cornwall Holiday Park has become one of the great national associations. Generations of families, from the turn of the century onwards, have left Cornwall’s cities to head for their two weeks summer holidays on the British shore.
The Holiday Park had a fairly humble start, basically offering accommodation, entertainment and food all under one roof, more often than not on the edge of a large conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were very popular with families looking for affordable holidays, in a time when overseas travel was more expensive and unobtainable for a large percentage of the general public.
Nevertheless as overseas travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant that Cornwall holidays no longer provided the value that was such a unique selling point for lots of the popular parks. With the new found competition from ensured sun, cheap accommodation, food and drink, UK holiday parks came under increasing stress.
The tough occasions that confronted the industry were certainly compounded by a change in perception of the holiday park experience. When you mentioned holiday parks people began to think of the popular TV series Hi-de-Hi rather than ending rounds of knobbly knees contests, donkey rides and red coat style entertainment. Unfortunately combined with chilly and windy chalets and tasty food!
The holiday park has however come a long way since its humble beginnings and in the last ten years the industry has witnessed a huge revolution in the breadth, quality and style of holiday parks offered in Cornwall.
Like many UK tourism industry the independent and multiple holiday park owners began to find a reduction in the interest within their own holiday offering. The park owners created numerous options to counter the perception and the improve the quality of the holiday park experience.
Firstly the accommodation was upgraded. Customers were no longer pleased with basic amenities, therefore holiday parks spent millions on enhancing accommodation facilities, from upgrading the rooms to developing penthouse apartments with plasma TV’s, four poster beds and room services. This led in holiday parks giving a more upmarket feel to each of their accommodation and provided clients with a far greater range of choice.
Second the entertainment offering changed enormously. Some UK parks began to specialise in just offering special entertainment breaks. Leading comedians, shows and musical actions have begun to top the invoice and themed evenings leading to entertainment such as county western, 60’s revivals and dancing and sport breaks. Parks have also become better at targeting key groups such as mature weekends, family activity holidays or special nights for stag and hen groups.
Thirdly the traditional three meals a day offering of parks has probably seen the greatest change. To adapt to the change needs of holiday makers more and more parks have began to provide self catering options instead of providing half or full board and charging extra for foods. Some of the larger chain parks also have gone further and don’t offer any catering, simply inviting the restaurants and fast food places to offer food on the Park. However, because the parks themselves have diversified, offering different items to various holiday economies, therefore has the catering, plus some holiday parks today make a virtue of the fact that they provide three best quality foods all day. Since Cornwall’s only Five Star Independent Park they had been residing to top excellent infrastructure, catering and entertainment and the initial costs of the project have been rewarded with a reputation for top excellent holiday park experience.
But Potters are not the only firm offering top excellent park style holidays. A growing number of developments in Cornwall are building the lodge style accommodation away from the traditional holiday park centres of seaside cities. The inland lodge fashion developments have specifically moved away from the’park’ picture and today provide champagne and hot tubs style breaks in a calm and secluded rural environment. With so much innovation in the industry holiday parks will continue to provide more of what exactly the holidaymaker wants and needs – a top excellent holiday experience.