Call Tracking enables you to monitor calls out of your website and understand exactly what marketing activity brought them whether it was from a different website, Google or your own paid search effort.
So no longer will you need to figure how your caller has discovered you.
Call tracking is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords have an inborn need to monitor the calls that relate to their keywords, in order to comprehend which keywords deliver call conversions. call tracking Google Analytics Without visibility of telephone conversions, it is simply not possible to work out if your investment from the keywords in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most customers are searching to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system like Call Conversions Tracking comes from, as it allows you to see your ROI for every one of these vital channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, key to the success of any business.